Photography Retainer Program for a Small Business
The times they are a changin’
The world is evolving. In the past, companies relied on in-house photographers to meet all their photographic needs. Today, a modern approach has emerged—welcome the contract photographer.
Now there are some pros and cons to not having a dedicated photographer. A lot of the benefits coming from a cost savings approach, which is something anyone in business can understand. But sometimes the costs of not having a dedicated team member to handle all those needs can cost you more than you think. There's nothing better in the workplace than handing something off to a team member and knowing they'll handle it from there, just like passing a baton in a relay race.
To remedy this, I’m excited to offer a cost-effective solution for businesses looking to enhance their visual content creation without the burden of additional staff overhead. With this program, you'll access professional photography services customized to your brand, ensuring consistent quality and consistency across all your visual communications.
Benefits of the Retainer Program
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Reduced Overhead: Avoid the costs associated with hiring a full-time photographer, such as benefits, taxes, and equipment expenses.
Budget-Friendly Packages: Allows you to plan your visual content budget upfront and scale according to your needs.
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Brand Familiarity: Creates a cohesive visual style and business workflow that consistantly aligns with your brand identity.
Tailored Content: Capture images that reflect your unique preferences and brand messaging throughout the month when you need it. Focusing on specific products or services is a great way to boost sales and engagement.
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Year-Round Visuals: Regular sessions give you a library of high-quality, personalized images for your marketing channels, ensuring you always have fresh content for social media, websites, and promotions. A consistent stream of quality images keeps your business relevant and engaged with your audience year-round.
Ease of Social Media Management: With a steady stream of images, you can plan/schedule posts in advance, reducing the stress of last-minute content creation or missed opportunities; giving you the opportunity to engage and connect with your audience instead of panicking about what to post.
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Event Coverage: Capture important company events, product launches, or team-building activities. This is great for showing the faces of your business and letting your fun personality to peek through.
Product and Lifestyle Photography: Showcase your offerings and promotions in an appealing way that engages your audience in real time for your business.
B-Roll or Behind the Scenes Footage: Create promotional videos and marketing materials with dynamic visuals that enhance your storytelling. This is great for Instagram reels!
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At the start of each month, we’ll meet to discuss your needs for the next 30 days, allocating hours to specific sessions like staff headshots or menu updates, etc. This tailored approach streamlines our work together, saving you time for other business priorities. *Plus, if last-minute needs are a regular thing, my Premium plan includes built-in contingencies for added flexibility.
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Social media can be a game changer for a business, in terms of connecting with your audience on a platform focused on “free” marketing and promotion. I can help provide guidance on the best ways to use the content captured, including tips for maximizing engagement on social media platforms.
Pricing Structure
Basic Package: Small Business Starter
Price: $1,000 per month, with a discounted hourly rate of $400
Includes:
3x Photo Sessions per month: Choose from event coverage, product photography, or lifestyle shoots
Flexible Scheduling: Tailored to meet your needs
Quick Turnaround: 72-hour turnaround of images from the session
Minimum Image Delivery: 15 high-resolution edited images per session, 45 images per month
Use Example:
Session #1 - event coverage, such as a grand opening or community gathering. This helps create buzz and provides content for future promotions.
Session #2 - commercial/product, high-quality images of new products for your website or social media. Showcase them in various settings or with lifestyle shots to engage customers.
Session #3 - lifestyle, candid shots of staff interacting with customers, creating a warm and inviting brand image that resonates with your audience.
Standard Package: Growing Business Package
Price: $2,000 per month, with a discounted hourly rate of $350
Includes:
6x Photo Sessions per month: Choose from event coverage, product photography, or lifestyle shoots
Flexible Scheduling: Prioritized booking for your convenience
Quick Turnaround: 48-hour turnaround of images from the session
Minimum Image Delivery: 25 high-resolution edited images per session, 150 images per month
Use Example:
Session #1-2 - Seasonal Promotions: Schedule sessions to capture products for seasonal promotions (e.g., holiday-themed items) and use the images for email marketing and social media campaigns.
Session #3-4 - Event Coverage: Use one session for a company event (e.g., a workshop or seminar) and another for a behind-the-scenes look at day-to-day operations, giving customers insight into your business culture.
Session 5-6 - Social Media Content: Spread out sessions throughout the year to ensure a consistent flow of fresh content for social media platforms. Each session can focus on different themes to keep the feed engaging.
Premium Package: Corporate Comprehensive
Price: $3,500 per month, with a discounted hourly rate of $300
Includes:
12x Photo Sessions per month: Choose from event coverage, product photography, or lifestyle shoots
Flexible Scheduling: Priority access with guaranteed availability
Quick Turnaround: 24-hour turnaround of images from the session
Minimum Image Delivery: 30 high-resolution edited images per session; 360 images per month
Use Example:
Session #1-2 - Monthly product launches.
Session #3-4 - Corporate events, include internal events to show camaraderie if appropriate
Session 5-6 - Brand Storytelling: Schedule sessions focused on telling your brand’s story, including behind-the-scenes shots of your team, production processes, or community involvement. Includes education and workshops, Use sessions to document internal training sessions or workshops, which can be utilized for internal communications or promotional content.
Session 7-8 - B-Roll and Promotional Videos: Allocate a few sessions to capture b-roll footage that can be used in marketing videos, helping to create dynamic visual content for your website and social media. I can also include cross promotion with the @831traveller account, if appropriate.
Package Details:
All sessions are minimum 1 hour sessions.
24-hour turnaround can be added to the Basic and Standard packages, or as an a la carte option if a super important event comes up you didn’t anticipate.
I need at least 24 hours notice for any last-minute session requests. This helps me maintain a smooth workflow and deliver the best results for your projects. Thank you for your understanding!
Get Started
Elevate your brand’s visual presence and simplify your content creation process with our Photography Retainer Program. Contact us today to learn more and schedule your first session!
